Ruthless Hustlers

Our Client Benjamin Sommerhalder wanted to have an Interactive Poster with an Anagram for his Bookstore called “Nieves”. The Book Store is located near “Langstrasse”, Kreis 4 District which is a known Red-Light District in Zurich, Switzerland. The Poster consisted of two Screens and an Infra-Red Camera and was located inside the windows beside the pavement where pedestrians walk past. My Poster displays two characters (abstract versions of the Mascotte "Knigi" of Nieves) talking to each other and asking pedestrians for money if they pass by with the Anagram "Ruthless Hustlers".

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